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The Healthcare Marketing Blog

A discussion of health care advertising strategies with special emphasis on online techniques.

Monday, August 02, 2004

Measuring the Return on Internet Marketing

"Healthcare organizations face two important challenges today with respect to using the Internet in marketing. The first is what to do next...The second challenge is in justifying what has already been spent and finding ways to measure return-on-investment (ROI) for current interactive marketing efforts."
Measuring the return on Internet marketing
Posted by Marshall Clark at 9:37 PM

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