Measuring the Return on Internet Marketing

"Healthcare organizations face two important challenges today with respect to using the Internet in marketing. The first is what to do next...The second challenge is in justifying what has already been spent and finding ways to measure return-on-investment (ROI) for current interactive marketing efforts."
Measuring the return on Internet marketing

Integrating the Internet into Traditional Healthcare Marketing Programs

Just read an interesting 2002 HealthLeaders article on the topic of integrating Internet marketing into traditional healthcare campaigns. The marketing ideas in the article aren't very novel, but it does give a great six-part breakdown of the different ways that the Internet can be utilized for marketing purposes:

1. Advertising medium
2. Customer service/contact center
3. Transaction vehicle
4. Information resource
5. Health/disease management tool
6. Direct marketing channel

Integrating the Internet into traditional marketing programs